Privacy Policy

Build-A-Bear Workshop™ respects your privacy and we will do our best to earn and keep your trust. All personal information you or your child shares with us is treated with the utmost care. Build-A-Bear Workshop™ has created this privacy statement in order to demonstrate our firm commitment to the privacy of all our Guests from 3 to 103. This privacy policy identifies how we collect, use, and protect the information you provide to us when you visit our stores, use our website, or make a purchase through our Online Store.

Our Mission

Build-A-Bear Workshop™ does not share any information that identifies you or your child to third parties for marketing purposes. Build-A-Bear Workshop™ has security measures in place that are designed to protect against the loss, misuse, and alteration of the information we collect.

Contacting us You may contact our Operations Department by email, post or by telephone.

Build-A-Bear Workshop® Gulf States BAB Gulf FZE, Light Industrial Unit E-06,
Dubai Airport Free Zone Authority, Dubai, UAE, P.O. Box 54626
Phone: +971 4 299 6988

Guidelines for little cubs (children)

Build-A-Bear Workshop™ strives to provide a positive online experience for children. Build-A-Bear Workshop™ encourages families to enjoy our store together. We encourage parents and guardians to review this privacy policy. In it you will learn what information is collected, how it is collected, how we use the information, how we protect our data and your choices as a parent or guardian. Please contact us if you have any questions. A privacy associate from Build-A-Bear Workshop™ will respond to all inquiries within one business day (Sunday-Thursday).

How information is collected?

Information you provide Build-a-Bear Workshop™ collects information that you provide to us when you visit our stores, such as when you register your animal or doll in the Find-A-Bear™ ID tracking system, pay for a purchase, or book a Build-A-Party.® We also collect information through the use of forms on our Build-A-Bear Workshop™ website, such as the email sign up, contests, job applications, order forms, or party reservations.

Passive collection

Our Build-A-Bear Workshop™ website may also collect information passively, through the use of cookies. A cookie is a small text file that writes to your hard drive. The cookie file contains your computer's IP address and a user ID. The user ID links any orders you have placed on our site to your personal information. A user ID has no personally identifiable information attached to it unless you place an order on our site. A cookie is only a text file and cannot read data off of your hard disk or read cookie files created by other sites. Our website uses cookies to enhance guest experience and help us improve our services. For example, we may use cookies to keep track of your basket or shopping cart while you are shopping on our site, to track your activity, such as pages visited and length of visit, and to track any errors that might occur on our website.

What information is collected and how is it used?

You may provide Build-A-Bear Workshop™ with personally identifying information when you visit our stores or use our website. We may collect and use that information in a number of ways as explained below.

Shopping at our stores

The information collected for the purpose of completing a purchase, including fulfilling a web order, is payment information, billing, and shipping information, such as name, postal address, telephone, and email address. We also collect date of birth and gender of the recipient. Purchasing from our Online Store is limited to those over age 13. Build-A-Bear Workshop™ would not knowingly accept an online order from a child under age 13. We strongly recommend that parents monitor closely their child's activity when in the shopping area of our website and that parents, not children, do any online shopping at

Creating a birth certification or storybook

You supply your name, email, postal address, gender, and birth date when you visit a Name Me Station at one of our stores or when you make a purchase at our Online Store. The computer then creates either a personalized birth certificate or story book for your new animal friend or a fashion magazine for your doll.

Find-A-Bear™ ID tracking system

If your animal or doll is lost, found, and returned to Build-A-Bear Workshop,™ your name and postal address is used to return a lost animal to you. We match the barcode inside your animal to the information you provided.

Reserving a Build-A-Party®

When you reserve or book a party, the information collected - full name of host and Guest of Honor, Guest of Honor’s age, gender, postal address, phone number, and email address - is used to complete that party’s reservation. This information allows Build-A-Bear Workshop™ to confirm the reservation and to contact you if the party would require a change of date. Your credit card type, number and expiration date are required for the party deposit.
Thank you notes, special promotional mailers, birthday cards, and Certificates of Authenticity When you make a purchase or book a party, we may use your name, postal address, or email address to communicate with you about your purchase and other very exciting things happening at Build-A-Bear Workshop.™ We may use this information to send you Certificates of Authenticity (for some Beary Limited Edition Collectibear® friends), flyers, special offers/coupons, birthday cards, and thank you notes.
When you provide your name, address, and email address in any of the ways described above, we may use that information to contact you regarding very special offers, promotions, and events at Build-A-Bear Workshop.™ We may also use aggregated age, gender, and geographic information to understand more about our Guests. You can always opt out of receiving such communications, as described below.
In addition, you may provide information to us for very special purposes, such as our email list, to tell us how much you enjoyed your Build-A-Bear Workshop™ experience, or to apply for a job. When you supply information for these special purposes, described below, we use that information only for the purpose for which it is provided.

Our email list

Build-A-Bear Workshop™ maintains an email list to which we send email messages and promotions approximately twice a month. Those on our email list also receive our email newsletter, which contains information on new products, games, contests, and in-store events. To join the email list we ask for first name, email address, and parent's email address. We do not use information provided for the email list for any purpose other than to send the email messages, and to contact winners of our Email List Free Bear Giveaway.

Online contest and sweepstakes

If Build-A-Bear Workshop™ offers an online contest or sweepstakes, for the purpose of contacting the winner, we collect first name and email address. If there are prizes in several categories, we may also collect age or birth date.

Testimonials and guest submissions

If a Guest sends us a testimonial about our products, their experiences in one of our stores, or other submission of artwork or stories for use on our site or in printed materials, we ask only for first name, city and state. From time to time we may send a reward for submissions such as a Bear Buck$® gift card. In that case, we ask for either email address or postal address for delivery of the gift card.

Wish list

The information collected for the purpose of creating a Wish List of products from our Build-A-Bear Workshop™ website include first name, last name, email address, a user assigned password, and parent's email address. Wish Lists on our site are non-searchable and can only be accessed if the owner of the Wish List chooses to send someone an email invitation to view the list.

Applying for a job

If you find a job position that interests you, you are encouraged to complete a mini-application online. We ask that you provide as much information about yourself as possible, including your full name, address, home phone, email address and age (if under 18). This information is forwarded to our Human Resources team or to a Store Manager, depending on the position. Applications for individuals not hired are kept on file for one year. Online Applications from children under the age of 18 will NOT be accepted.

Sending an e-card

You supply your name and email address and the recipient’s name and email address when you send an e-card. Your email address is used to send you a copy of the e-card you sent or to notify you of receipt of the sent card. When you request confirmation of the cards you sent, you will see the list of email recipients.

How is the information protected?

Build-A-Bear Workshop™ has security measures, such as firewall, limited access, and SSL encryption technology, in place to protect against loss, misuse, and alteration of Guest information collected by Build-A-Bear Workshop™ All information collected via is stored on secured servers located in US and in our Build-A-Bear Workshop™ World Bearquarters in St. Louis, Missouri.

When is the information deleted?

At this time, information collected online is backed up nightly. No data is permanently deleted or destroyed, unless we are instructed to do so by a parent or legal guardian.

How is information shared with third parties?

Build-A-Bear Workshop™ does not share the personally identifiable information it collects with any third party for marketing purposes. We may share anonymous, aggregate information concerning the demographic makeup of our customers to marketing partners. Further, we may share information with service providers—that is, organizations that provide services to support Build-A-Bear Workshop™ functions, such as our mail processing company, payment processing companies, and market research firms. All such service providers are bound by contract to refrain from using Guest information for any purpose other than providing the service to Build-A-Bear Workshop™ We also may share information at the request of law enforcement authorities, when ordered to do so by a court, or when required to assert or protect our legal or intellectual property rights.

Is information required for participation?

No. Build-A-Bear Workshop™ does not limit a child's participation in any activity by requiring more identifiable information than is reasonably necessary to participate in the activity.

What are my choices as a parent or guardian?

Parents and legal guardians can make choices regarding how we collect and use your child’s information:

Parental notice and opt-out:
Build-A-Bear Workshop™ will NOT collect online contact information without parental notification, which will include an opportunity for the parent to prevent use of the information and participation in the activity. Parents have the right to grant, deny or revoke consent at any time.

Review information:
Parents and legal guardians may contact Build-A-Bear Workshop™ to review their child’s personal information. In order for us to respond to this request, verification of identity may be required, to ensure we are communicating with the child’s parent or legal guardian.

Remove information:
Parents and legal guardians may have their child's information removed from our database.

Request no further collection:
Parents and legal guardians may request that no further collection or use of the child's personal information be allowed.

How can I opt-out, opt-in, or update my information for future communications?

Our stores provide users the opportunity to opt-out of receiving communications from us at the point where we request information about the Guest. If a Guest would like to opt out, he or she can request to be removed from our database at anytime. Build-A-Bear Workshop™ gives users the following options for removing their information from our database to not receive future communications or to no longer receive our service.

Send an email with your postal mailing list opt-out or change request.

To add, change, or delete your postal address from our mailing list, email us at

If you have any questions about this privacy policy, please contact:

Operations Department
Build-A- Bear Workshop®  Gulf States
BAB Gulf FZE, Light Industrial Unit E-06
Dubai Airport Free Zone Authority
Dubai, UAE, P.O. Box 54626